Published in Billboard Magazine
The Sydney alt-rock band Howling Bells has been ringing the changes by relocating to London, where a media buzz is building around its sophomore album, “Radio Wars” (Independiente/PIAS).
The set enjoyed solid support from the BBC ahead of its March 2 U.K. release, notably on modern rock digital station 6Music. The BBC’s top 40 station Radio 1 and AC-styled Radio 2 have also spun tracks.
“Radio Wars” was released March 7 in Australia on Liberation/Mushroom Records; a summer U.S release is planned through Nettwerk Records.
The move north has helped the British media coverage eclipse that garnered by Howling Bells’ 2006 self-titled debut, says the band’s London-based manager James Sandom. “Having them here has meant we’re able to jump at short notice and have more flexibility with media commitments,” he says. “Much more is happening face to face and the press find [singer] Juanita [Stein] quite an enchanting character.”
Howling Bells’ publishing is with Chrysalis Music worldwide, excluding Australia and New Zealand, where it is signed to Mushroom Music. The band is booked by ITB for Europe, the William Morris Agency for North America and the Harbour Agency for Australasia. Following a sellout U.K. headline tour March 3-16, the act plays all four Australian V Festival shows March 28-29 and April 4-5.