David Bowie’s new album “The Next Day,” his first record in 10 years, has vaulted into the top spot in the United Kingdom where it’s the best selling album of the year.
The Official U.K. Charts Company (OCC) published the sales chart Sunday (March 17).
“The Next Day” is the 66-year-old legend’s first album since Heathen in 2002. You’d have to go back to his jazz-fused 1993 set “Black Tie White Noise” for Bowie’s last U.K. No. 1 album.
According to the OCC, Bowie’s compatriots bought more than 94,000 copies of the Thin White Duke’s new album, outselling the No. 2, Bon Jovi’s ninth album “What About Now,” by 2-1.
Bowie and Bon Jovi are duking it out for the crown on this week’s Billboard 200. In Australia, however, Bon Jovi has grabbed the new No. 1 album ahead of Bowie at No. 2. Still, it’s Bowie’s best result in Australia since “Let’s Dance” hit No. 1 back in 1983 – nearly 30 years ago.
Bowie and long-time producer Tony Visconti recorded “The Next Day” in total secrecy. Though the album was two years in the making, no word of the project leaked on the Net until Bowie’s team revealed all on January 8, when the first single “Where Are We Now” dropped. The single went on top open in the top 10 of the Official U.K. Singles chart.
The opening U.K. bow of “The Next Day” is bound to have benefited from the buzz surrounding a Bowie exhibition at London’s Victoria and Albert museum. Like the album, the exhibition is a runaway hit. According to The Guardian newspaper, the Bowie retrospective is breaking all previous records at the museum, shifting more than 42,000 advance tickets — more than double the advance sales of previous exhibitions.