Born Again

Published in Billboard Magazine

When Sia returned to the airwaves in late 2009 with the infectious track “You’ve Changed,” it was clear the quirky U.S.-based Australian singer born Sia Furler had indeed transformed, with her previous jazzy, soulful style taking a much more dance-oriented direction.

Championed by national radio network Nova, the track cracked the Australian Recording Industry Assn.’s top 20. Yet it was a song she’d initially given away to her fans last December. “She made the track available as a teaser [for new album “We Are Born”] via Twitter,” says her manager David Russell of IE Music. Russell confirms the album’s direction “marks a significant change for Sia,” but says initial media and industry response “has been enormously positive.”

Furler’s fourth album, “We Are Born” follows 2008 set “Some People Have Real Problems,” which hit No. 26 on the Billboard 200. “We Are Born” streets June 18 in Australia on Monkey Puzzle/Inertia, June 21 in Continental Europe on RCA/Sony, June 22 in the United States on Jive and July 5 in the United Kingdom on RCA.

After winding up U.S. shows booked by Paradigm May 8, Furler plays European dates booked by X-Ray Touring that end May 27 with a sold-out London Roundhouse show. In August, Furler will play four U.S. dates on the Lilith Fair tour. The artist is published by EMI Music Publishing.