Loud’n’Gold

Published in Billboard Magazine

Having scored a gold single, Australia’s Cassie Davis is ready to unleash her debut album in August.

Davis’ debut single, “I Like It Loud,” peaked at No. 11 on the Australian Recording Industry Assn. singles chart in February, went gold (35,000 copies shipped) and secured a long-term deal with Universal Music Publishing Group.

About five years ago, Davis took a U.S. trip to work on her songwriting/production, a gamble that eventually had her working with Rodney Jerkins (Michael Jackson, Britney Spears) and Wayne Wilkins (Beyoncé, Pink). “Cassie is breaking through as an artist in her own right,” says Universal Music Publishing Australia managing director Bob Aird, “but also has a very successful career writing, producing and recording with other international and domestic artists.”

In March she added “fashionista” to her résumé when the 170-store fashion chain Supre sold out an exclusive line of T-shirts emblazoned with the single’s title. “We used that partnership to spread the word and build interest in the song,” says Davis’ older sister and business partner Emma. The sisters’ 12 Stones label/production company has a global deal with Sony Music.

“We’re going to the U.S. in July for writing and production with other artists,” Emma says. “But the album is our next big focus.”