So Far, Soho

Published in Billboard Magazine

In February 2009, before the Aussie record biz even knew of alt-rock act Violent Soho’s existence, it signed to Universal-distributed Ecstatic Peace, the label helmed by the band’s hero, Sonic Youth’s Thurston Moore.

Another of the group’s idols, Gil Norton (Pixies, Echo & the Bunnymen, Foo Fighters) produced its self-titled debut album, released March 9 in North America. The single “Jesus Stole my Girlfriend” hit No. 38 on Billboard’s Rock Songs chart March 27 and climbed to No. 21 on the Modern Rock tally April 3.

Violent Soho laid a foundation for its stateside breakthrough on separate U.S. tours with Dinosaur Jr. and Built to Spill in the latter part of 2009—and it has a solid touring itinerary throughout 2010, says manager Dave Benge, director of Melbourne and Sydney-based Speak ‘n’ Spell. “For the immediate future, America is our focus,” he adds.

Violent Soho is represented by Mushroom Music Publishing and booked in the United States and United Kingdom by the Agency Group and in Australasia by Village Sounds. U.S. shows with the Bronx wrap April 22 in Anaheim, Calif., while U.K. dates will follow in May and an Australian tour kicks off in July.

“This is a long-term project,” Benge says, “that is going to slowly connect as we introduce the band to the world.”