Tokyo Rose

Published in Billboard Magazine

 

After three independent album releases, Australian alt-rock quartet Birds of Tokyo has been flying high at its new major-label home, EMI Australia. The band’s self-titled fourth album debuted at No. 2 on the Australian Recording Industry Assn. albums chart in early August, held off from the top spot by Eminem’s “Recovery” (Interscope).

Now international release plans are shaping up, with the album’s release in the United Kingdom, Europe and the United States “imminent,” EMI Australia VP of A&R labels for Australasia Craig Hawker says.

Streaming the album through Facebook three days ahead of release “created massive excitement and chatter among the fans,” Hawker says. Those fans then “spread that message far and wide.”

Strong support has come from commercial radio networks Nova, Sea FM and Austereo, along with influential state-owned broadcaster Triple J.

Birds of Tokyo’s fans have also been involved in promoting the band, with 40 who attended a June showcase being invited to film it with hand-held cameras. The edited results appear on a bonus DVD with the deluxe version of the CD.

A national tour will kick off Sept. 22, booked by No Dice. U.S. bookings are through the Primary Agency. The band is published by Mushroom Music.